Our Work

First Impressions

Website Development

Midway Building Services is a Chicago based commercial Janitorial company that provides cleaning, and maintenance services throughout some of the largest commercial real estate in the downtown area. They needed a partner that could help in both attracting new clients, social media management, internal branding and processes, and marketing strategy.

Core Values

Social Media Management

Midway Building Services at its core wants to help everyone with their health.  This includes hiring the best, having the best tools as well as educating the general public.

Creation, Management and Analysis

Marketing Materials

In the competitive space of janitorial services, Midway needed to add awareness to their already stellar reputation.  Additionally, hyper-targeted efforts with messaging and landing pages were crucial in driving results.

First Impressions

Website Development

One Home Health is in fast-growing industry that is highly competitive for talent. They needed a partner that could help in both attracting the nurses but also help them attract new patients.

Core Values

Social Media Management

One Home Health at it’s core wants to help everyone with their health.  This includes hiring the best, having the best tools as well as educating the general public.

Creation, Management and Analysis

Recruitment Campaign

In the competitive space of hring nurses One Home Health needed to lean into their advantages.  Home health nurses get great pay, flexibility, work closer to home, and get to give 1 to 1 care.  Additionally, hyper-targeted efforts with messaging and landing pages were crucial in driving results.

Targeting – Geo

One Home Healths needs shifted with demand and Baltoro structure their campaigns from day 1 to be uber flexible. Targeting can quickly shift from Lake County to Lincoln Park.

Targeting – Audience

The high standards for higher meant One Home Health needed to target the best. Baltoro created and tested unique audiences to drive results.

New Name, New Logo, + Elevated Vision

Company Rebrand

SCI was previously known as Seating Concepts but the company had evolved beyond just seating.  The Seating Concepts name and visuals limited their appeal in the broader markets and did not match their capabilities.  Baltoro steered the company through the process of rebranding from brainstorming, logo swaps outs to a brand transition plan.

Mission Statement

SCI was elevating their company culture & needed a mission statement to communicate this new direction. Through Baltoro’s process the essence of the new company was developed in the missions statement.

Core Values

Core values are often overlooked at a company but SCI’s leadership wanted values to match their vision. Baltoro guided the team to 6 core values that now are first principles for the company.

the users’ needs

Website Development

Company Branded Apparel

The new brand needed to be shared far and wide.  Internal team members were excited to wear their new swag and customers alike responded well to the contemporary apparel designs.

Adoption

Internal adoption and acceptance of rebrand is crucial for success. The Baltoro team engaged with internal employees for input and ideas which lead to great internal momentum for the new brand.

Transition

Changing your logo much less your name is a huge change and internal team members, especially sales teams, get scared. A details 12 month transition plan was implemented to move customers from one brand to the next.

Transforming

The internal team could verbalize their vision but needed Baltoro to mold it to a copy, visuals, names and icons.

Designing

Marketing Materials

A rebrand doesn’t stop at a name and logo.  Implementing the design across all assets is key in the transition. 

First Impressions

Website Development

Midway Building Services is a Chicago based commercial Janitorial company that provides cleaning, and maintenance services throughout some of the largest commercial real estate in the downtown area. They needed a partner that could help in both attracting new clients, social media management, internal branding and processes, and marketing strategy.

Core Values

Social Media Management

Midway Building Services at its core wants to help everyone with their health.  This includes hiring the best, having the best tools as well as educating the general public.

Creation, Management and Analysis

Marketing Materials

In the competitive space of janitorial services, Midway needed to add awareness to their already stellar reputation.  Additionally, hyper-targeted efforts with messaging and landing pages were crucial in driving results.

lets work together

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