Fastmore Logistics
the users’ needs
Website Development
Fastmore has a mission to change the way you work with freight brokers. Baltoro has been working with Fasmore for several years and assisted them in numerous areas. Below are a handful of deliverables.
Company Branded Apparel
Swag at Fastmore is ever evolving and a perk to those luck enough to get some. The team wanted apparel that they would want to wear outside the office.
Designing
Marketing Materials
As the Fastmore brand has evolved their marketing materials needed to as well. This includes presentation, sales materials, employee handbooks, onboarding and training materials, and the office walls.
On Brand
Social Media Management
Fastmore is a high energy, fun environment and they are always looking to attract more talent. Their social media is leveraged to spread the energy of the office.
One Home Health
First Impressions
Website Development
One Home Health is in fast-growing industry that is highly competitive for talent. They needed a partner that could help in both attracting the nurses but also help them attract new patients.
Core Values
Social Media Management
One Home Health at it’s core wants to help everyone with their health. This includes hiring the best, having the best tools as well as educating the general public.
Creation, Management and Analysis
Recruitment Campaign
In the competitive space of hring nurses One Home Health needed to lean into their advantages. Home health nurses get great pay, flexibility, work closer to home, and get to give 1 to 1 care. Additionally, hyper-targeted efforts with messaging and landing pages were crucial in driving results.
Targeting – Geo
One Home Healths needs shifted with demand and Baltoro structure their campaigns from day 1 to be uber flexible. Targeting can quickly shift from Lake County to Lincoln Park.
Targeting – Audience
The high standards for higher meant One Home Health needed to target the best. Baltoro created and tested unique audiences to drive results.
Spec'd
New Name, New Logo, + Elevated Vision
Company Rebrand
SPEC’d was previously known as Seating Concepts but the company had evolved beyond just seating. The Seating Concepts name and visuals limited their appeal in the broader markets and did not match their capabilities. Baltoro steered the company through the process of rebranding from brainstorming, logo swaps outs to a brand transition plan.
Mission Statement
SPEC’d was elevating their company culture & needed a mission statement to communicate this new direction. Through Baltoro’s process the essence of the new company was developed in the missions statement.
Core Values
Core values are often overlooked at a company but SPEC’d’s leadership wanted values to match their vision. Baltoro guided the team to 6 core values that now are first principles for the company.
the users’ needs
Website Development
Company Branded Apparel
The new brand needed to be shared far and wide. Internal team members were excited to wear their new swag and customers alike responded well to the contemporary apparel designs.
Adoption
Internal adoption and acceptance of rebrand is crucial for success. The Baltoro team engaged with internal employees for input and ideas which lead to great internal momentum for the new brand.
Transition
Changing your logo much less your name is a huge change and internal team members, especially sales teams, get scared. A details 12 month transition plan was implemented to move customers from one brand to the next.
Transforming
The internal team could verbalize their vision but needed Baltoro to mold it to a copy, visuals, names and icons.
Designing
Marketing Materials
A rebrand doesn’t stop at a name and logo. Implementing the design across all assets is key in the transition.
lets work together
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