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Drive Growth through Lead Gen

Website Development, design, analytics

Paid Search, Organic Search

175%

Increase in Traffic

111

Leads In The First Month

$27

Per Lead

Client Overview

Chicago shop modernizing their marketing

A family-owned Chicago body shop, with roots stretching back to the 1970s, faced a challenge that many legacy businesses encounter: modernizing their marketing efforts to show tangible returns. Despite the passion and history behind the business, previous marketing agencies failed to drive measurable ROI, leaving the body shop in need of a partner that could bridge the gap between their time-tested expertise and contemporary marketing success.

Challenge

Profitable ROI

The body shop needed to not only increase lead generation but also ensure these leads translated into profitable revenue, reflecting a true return on investment (ROI). They needed a partner who could understand the nuances of their business and tailor a marketing strategy that catered to their unique service offerings and workforce capabilities.

Baltoro's Approach:

results tied to business outcomes
  • Baltoro stepped in to rejuvenate the body shop’s brand visuals and messaging, ensuring they resonated with the modern consumer while honoring the shop’s heritage.
  • A dynamic marketing strategy was developed, targeting specific vehicle makes and models that matched the shop’s expertise and profitability potential.
  • The strategy was designed to offer flexibility, allowing the shop to manage capacity by targeting certain high-end vehicles only when the certified team had capacity, thus optimizing labor and resources.
  • A new lead generation website was crafted, bolstering the shop’s online presence and customer engagement.
  • Onsite SEO was executed to enhance organic search rankings, leading to a significant 175% increase in organic search traffic within the first four months.
  • Analytics implementation provided the data needed to understand and optimize the marketing spend and strategies.
  • Paid search campaigns ads were managed effectively, driving a high number of quality leads at a low cost.
Results:
Positive ROI
  • In the first month of Baltoro’s paid search efforts, the body shop saw 111 leads at an impressively low cost of $27 per lead.
  • A comparison of the first four months of Baltoro’s organic search efforts with the previous period showed a dramatic 175% increase in traffic.
  • Baltoro’s ongoing engagement involves aiding the client in connecting leads directly to revenue, setting new KPIs such as target cost per lead based on average profit per lead.

175%

Increase in Traffic

111

Leads In The First Month

$27

Per Lead

Conclusion:
An engine for growth & ROI

Baltoro’s strategic marketing approach not only revitalized the body shop’s brand but also crafted a flexible and responsive marketing funnel that brought in the right leads at the right time, effectively connecting marketing efforts to tangible financial outcomes. The body shop’s journey with Baltoro is a story of growth and innovation, showcasing the power of a marketing strategy that’s both well-tuned to a client’s needs and agile enough to adapt to market demands.