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Digital Revitalization

Platform Migration, design, analytics

Paid Search, Organic Search, Social

300%

Increase in Conversion Rate

$35

Cost per Lead

Client Overview

Inflection Point of Growth

Enviro Tech International, a leading supplier in the industrial cleaning solvent space, was grappling with digital stagnation due to inadequate service from their previous digital marketing agency. The company’s rich legacy of over twenty years as an industry leader was not mirrored in its online presence, which suffered from poor service, a disjointed social media strategy, and a platform that could not keep pace with regulatory changes.

Challenge

Shift Marketing Demands
  • Enviro Tech required swift and efficient responses from their agency, which was not provided previously, with response times extending to days or weeks.
  • The company needed clear evidence of the connection between agency execution and tangible results.
  • There was an absence of strategic direction and innovation from the previous agency.
  • Adapting quickly to the changing regulatory environment was imperative, necessitating a reliable partner.

Baltoro's Approach:

Customer Journey,
to Service

Website Development

  • Devised a comprehensive website strategy that included customer journey development and content migration.
  • Introduced a freshly designed website hosted on a contemporary and widely-supported platform, ensuring long-term sustainability and readiness for future advancements.

 

Digital Strategy Implementation:

  • Search – Crafted and deployed a comprehensive paid and organic search strategy, continuing to provide ongoing support to maintain and enhance its effectiveness. 
  • Social Media Thought Leadership – Formulated precise audience targeting initiatives aimed at boosting brand awareness and establishing thought leadership among key decision-makers within various industrial

 

Reporting and Service:

  • Implemented Baltoro’s standard service and reporting protocols
Results:
Leads Up,
Agile Structure
  • Service and reporting significantly surpassed the benchmarks set by the previous agency.
  • Enviro Tech’s conversion rate skyrocketed by over 300%.
  • The company successfully doubled leads in two new sectors.
  • Partner Scott Aulenski praised the service level, stating, “This is night and day in the level of service. Plus, our ability to quickly test and learn is amazing.”

300%

Increase in Conversion Rate

$35

Cost per Lead

Conclusion:
Adapt and Thrive

Baltoro’s intervention transformed Enviro Tech’s digital strategy into a dynamic, responsive, and results-oriented approach, enabling the company to not only maintain its industry-leading position but also to adapt and thrive in the digital age.