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Chicago Criminal Defense Firm

Paid Search, Organic Search, Analytics

473

Leads in 11 Months

$50

Cost per Lead

43

Leads per Month

Client Overview

Experienced Firm

A criminal defense firm in Chicago struggled with untraceable results from various marketing agencies. Their pursuit of a solution to garner leads for DUI and other criminal defense cases was imperative. 

Challenge

Poor Agency Partners

Previous attempts with several agencies had not yielded traceable results, presenting a significant challenge in lead acquisition and ROI measurement.

The need for a clear and effective marketing strategy was critical to bridge the gap between expenditure and measurable outcomes. The firm required immediate improvement in both lead quality and quantity. Furthermore, a responsive marketing partner was essential to navigate the evolving legal landscape.

Baltoro's Approach:

Thoughtful Strategy tied to results
  • Formulated a new marketing strategy to target relevant audience segments.
  • Executed a paid search campaign to reach potential clients actively seeking legal services.
  • Managed local service ads to increase local visibility and credibility.
  •  Implementing analytics to measure and refine efforts.
Results:
Connecting to Results
  • 473 Leads
  • 43 leads per month
  • $50 Cost per lead.

473

Leads in 11 Months

$50

Cost per Lead

43

Leads per Month

Conclusion:
Partnership Driving Results

Ultimately, the firm’s collaboration with Baltoro led to an average of 43 leads per month. This marked a significant enhancement in their lead acquisition strategy, demonstrating the value of strategic marketing partnerships.

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