Chicago Criminal Defense Law Firm Marketing Case Study

Chicago Criminal Defense Firm

Paid Search, Organic Search, Analytics

473

Leads in 11 Months

$50

Cost per Lead

43

Leads per Month

Client Overview

Experienced Firm

A criminal defense firm in Chicago struggled with untraceable results from various marketing agencies. Their pursuit of a solution to garner leads for DUI and other criminal defense cases was imperative.

Challenge

Poor Agency Partners

Previous attempts with several agencies had not yielded traceable results, presenting a significant challenge in lead acquisition and ROI measurement.

The need for a clear and effective marketing strategy was critical to bridge the gap between expenditure and measurable outcomes. The firm required immediate improvement in both lead quality and quantity. Furthermore, a responsive marketing partner was essential to navigate the evolving legal landscape.

Baltoro's Approach:

Thoughtful Strategy tied to results

Formulated a new marketing strategy to target relevant audience segments.
Executed a paid search campaign to reach potential clients actively seeking legal services.
Managed local service ads to increase local visibility and credibility.
Implementing analytics to measure and refine efforts.

Results:

Connecting to Results

473 Leads
43 leads per month
$50 Cost per lead.

473