Traditional advertising requires you to advertise to the many in order to reach the few (think newspapers, television commercials, etc.). Due to technology, we no longer have to waste advertising spend and can bypass the “many” part and go straight towards the “few,” allowing advertisers pinpoint control over their advertising endeavors.
Paid search marketing allows us to market to people directly searching for your product or service. Yes it is that simple. 80% of people research a product or service in a search engine before committing. If your company is not there you are not in the consideration set.
Google now processes over 3.5 billion searches per day. That is 40,000 search queries a second.
With the remaining ~20% of the search volume, there is enough volume to make this channel viable.
YouTube is the second biggest search engine. 1.57 billion monthly active users.
If you are running an e-ecommerce website Google Shopping must be utilized.
Amazon makes up 43% of all online sales. They ship 1.6 million packages a day.
Want to understand how your business stacks up to your competitors? We will perform a free digital marketing audit.
Every engagement begins with discovery and research, where Baltoro understands as much as possible about the Client’s business (brands, target audiences, competitors, products etc.). This information then established the best paid search strategy and performance goals. Subsequently, the strategy is turned into an executable plan. Paid search is an auction based platform that, if unfamiliar, can lead to excess and ineffective spend.