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Hopefully by now you realize that there is a lot more to social media marketing than just getting a “like” or people to follow your brand. At the end of day, every business is about building a brand. Therefore, the question becomes, “How can you leverage your Facebook, Instagram, Twitter, Pinterest, LinkedIn, SnapChat, TikTok etc. followers so they become first-time customers, repeat customers, and brand ambassadors?
Good content + analytics helps you drive engagement which greases the algorithm to show your great content to more of your followers
Social media has brought a new level of targeting to marketers. Understanding these levers meshed with great creative will lead to meeting your goals.
Hashtags, User Generated Content, sharing, OOTD etc… are all tactics that let your core followers share your great products or services.
