SCI was previously known as Seating Concepts but the company had evolved beyond just seating. The Seating Concepts name and visuals limited their appeal in the broader markets and did not match their capabilities. Baltoro steered the company through the process of rebranding from brainstorming, logo swaps outs to a brand transition plan.
The new brand needed to be shared far and wide. Internal team members were excited to wear their new swag and customers alike responded well to the contemporary apparel designs.
A rebrand doesn’t stop at a name and logo. Implementing the design across all assets is key in the transition.