Marketing Attribution for Long B2B Sales Cycles: What Actually Works

Marketing Attribution for Long B2B Sales Cycles: What Actually Works The Attribution Problem Nobody Warns You About Here’s a scenario that plays out in industrial B2B companies every quarter: the sales team closes a significant deal, leadership asks where the lead came from, and marketing points to a trade show from 14 months ago. Sales […]

The Full-Funnel Marketing Playbook for Industrial SMBs

A practical guide to full-funnel B2B marketing for industrial SMBs. Learn how to connect brand to pipeline, align sales, and prove revenue. From Digital Baltoro.

Business Data Trends – The Covid Series – Education

From grade schools to doctorate programs learning is happening all online at the moment. The e-learning space was hot before Covid and one can imagine its upward trends pre-Covid will only be accelerated. This forced experiment with e-learning is probably a reckoning for higher education. College tuition is extremely overpriced relative to almost any other […]