Chicago Personal Injury Law Firm Marketing Case Study

Personal Injury Law Firm, Chicago Area

Website Development, design, branding

Paid Search, Organic Search, Analytics

971

Leads in 11 Months

$35

Cost per Lead

88

Leads per Month

Client Overview

Young Firms Poised for Growth

A recently founded personal injury law firm in Chicago embarked on a mission to become a leading player in the Illinois legal market. They assembled a team of experienced lawyers, each with a solid track record, and began searching for a strategic partner to enhance their expertise in specific types of cases.

Challenge

New to Market

The firm faced the daunting task of establishing a new brand in a competitive sector. They required a robust lead generation strategy and a significant online presence. Their goal was to achieve a steady stream of high-quality leads at an ROI positive acquisition cost.

Baltoro's Approach:

results tied to business outcomes

Creation of distinct brand visuals and messaging.
A strategic marketing plan tailored to the firm’s goals.
A lead generation website designed to attract and convert.
Implementation of analytics for performance tracking.
Management of paid search campaigns and local service ads for targeted visibility.

Results:

Results with ROI

971 leads over 11 months.
The firm averaged 88 leads per month.
An average cost of $35 per lead.

971